Morley Cigarettes belong to one of my favorite categories of fictional things: prop brands that get reused in multiple movies and TV shows, sometimes for years. Morleys appeared in Psycho and episodes of the Twilight Zone long before they became Cigarette-Smoking Man’s brand. The X-Files made them high-profile enough that other productions started to avoid using them (similarly, Lost absolutely killed longtime fictional airline Oceanic Airlines), but you still see them from time to time.